Atlanta Africa's global gateway ATL is looking for partners to finalize the financing plan, said the manager, recalling that the company's Board has approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. Personal experiences with the name Atlanta. The advent of social media has blurred the ‘line’ segregating the marketing techniques. This slang is used for communicating about anything cool but in a positive manner. Stan. Atlanta Slang Dictionary Rap Genius Editors. It is hard to understand how this false definition gained traction, but its existence is a testament to how little the origins or original meaning of certain black slang words are regarded. This enables an integrated communications approach where consistent messaging across multiple media create a customer perception. with our collection of slang from around the country! The Mexican word for this last is chilli, for water it is " atl. Active Template Library Computing, Computer Science, Computer Software. Nicknames for Atlanta. It’s not always easy to understand people who live in Atlanta. Atlanta, Georgia, USA. “When you come to ATL, boy, you better not hide” – Big Boi, B.O.B. Offit “Offit” is used as a crude slang term for someone who is a sandwich short of a picnic. People who claim divine power often refer to themselves as "Elected." Pioneered around 2002 by Lil Jon and the Eastside Boyz, this is a common thing to yell at someone when they ask "Where are you from?" Devoe’d. Possible ATL meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. ATL is an acronym, abbreviation or slang word which means “Atlanta, Georgia”. Atlanta is a small city. Teen slang used on social media for gossiping. Marketing is creating the conceptual model of your product in terms of sales and positioning it in terms of life it is expected to live. Sips Tea. With so many people traveling in and out of The Peach State, it may be beneficial to know what a few of these funny words may mean in context. These ways fall into either of these two categories: Above The Line (ATL) refers to promotional activities done at macro level. What was once a taboo subject is now a must for porn audiences. !follow @thefeenyxflock with me out now! Nicknames of other Atlanta areas SWATS. Or any of the other 9309 slang words, abbreviations and acronyms listed here at Internet Slang?Your resource for web acronyms, web abbreviations and netspeak. It’s more than just a noun we define on Dictionary.com. Atlanta. Find. I call her Lana Bear! What does ATL mean? One notable example of OG in the context of commercialized rap is in LA-raised rapper Ice-T’s single (and album) “O.G. A brand image is created about the company and its product. This word can mean “bottom” but this isn’t its only meaning. Example sentence: “I’m moving back to ATL before winter.”. Migos /ˈmiːɡoʊs/ are an American hip hop trio from Lawrenceville, Georgia, founded in 2008. Since BTL focus is targeted and customer centric, it is efficient and cost effective, apt for start-ups. Atlanta is well-known for being the birth city of many song artists, mainly rappers (Nivea, Lil' John, Usher, The Ying Yang Twins, etc.). Some slang terms are created by combining two words into one that has a new meaning. These days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. Get the top ATL abbreviation related to Aviation. ATM It’s hard to find a porn movie that doesn’t feature anal sex these days. Above the Line advertising (often referred to as Above the Line promotion/ Above the Line marketing/ ATL marketing/ ATL advertising) consists of advertising activities that are largely non-targeted and have a wide reach. It also can be a verb that refers to using or getting something without paying for it. The buyer has provided a regular street address thru PayPal. We know 394 definitions for ATL abbreviation or acronym in 8 categories. Looking for the definition of ATL? Original Gangster,” which, at its peak, was #7 on 1991’s Billboard rap charts. Get the top ATL abbreviation related to Teaching. • ATL • ATLiens • Bando • Benjis • Birds • Bricks • Brokanese • Chicken • Dat Way • Finesse ... Atlanta Slang Dictionary 7. We have had a buyer ask us to write "ATL" on the address label so Australia Post can leave in a post box. …, Company Name : Placewell Retail Description : Placewell Retail is Siliguri’s largest online retailer. Conversions are given less importance in above the line advertising. Also called Swindle Check: A direct attack on an opponent's King by any piece or pawn. ATL abbreviation. The literal most versatile word in Venezuelan slang. What does ATL stand for? Dictionary.com’s slang dictionary brings you slang definitions, plus everything you ever needed to know about American English slang words, Gen Z slang, British slang, and more! Measures include direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, tele-marketing and point of sale. Social networking sites such as face book, twitter, my space, you tube help generate leads and enable companies to develop eCRM and use data in a varieties of ways. ; What does ATL mean? What Is The Meaning Of TTL. Etymology: The term goes at least as far back as the ‘70s, but it’s not clear what the origin of the word is, exactly. Also, very common to yell this at a trap concert in Atlanta, or any concert if you want others to know you're from Atlanta. Please look for them carefully. ATL Stands For: All acronyms (394) Airports & Locations (4) Business & Finance (15) Common (6) Government & Military … Slangs are part of our everyday life. An abbreviation of the city Atlanta, located in the state of Georgia. ATL: Accelerated Trade Liberalization * ATL: Association Tutélaire de Lozère * ATL: … “Now I said I’m from the corner of the ATL” – 2 Chainz, It’s a Vibe. ATL is short for Atlanta, Georgia.. ATL Synonyms: A-Town, The A, Zone 6 Example sentence: “I’m moving back to ATL before winter.” ATL in songs: “Now I said I’m from the corner of the ATL” – 2 Chainz, It’s a Vibe. Shortcuts for power users - examples. Atlanta. Migos briefly performed as a duo while Offset was in jail for eight months in 2015, the result of a raid on their tour bus after a universty show. Meaning of ATL. TTL stands for total. For verified definitions visit AcronymFinder.com All trademarks/service marks referenced on this site are properties of their respective owners. Find out what is the full meaning of ATL on Abbreviations.com! About “Slang Dictionary: Money” Money rules the world, but mainly it is mentioned so much in rap people have to come up with new ways to say it to get recognized and not seem common. Athletes like Cam Newton can be heard using Atlanta slang on the NFL sidelines, and entertainers like T.I. When placed in "check", the player must get out of check on the very next move by any of the following ways: Move the King to an unattacked square. RELATED: 23 Atlanta Slang Words And Phrases That Drive The Culture Police in Atlanta are called 12 as a slang term.According to sources, 12 comes from the police radio code “10-12,” which means thats visitors are present in the area where police are going. ("Southwest Atlanta, too strong") is, in street, hip-hop, or local contexts, Southwest Atlanta, plus territory extending into the adjacent cities of College Park and East Point. Our 'Attic' has 225 unverified meanings for ATL. ATL promotions are difficult to measure while BTL are measurable in terms of sales and feedback and it gives marketers valuable insights on their return on investment (ROI). A spear-thrower, spear-throwing lever or atlatl (pronounced / ˈ æ t l æ t əl / or / ˈ ɑː t l ɑː t əl /; Nahuatl ahtlatl [ˈaʔt͡ɬat͡ɬ]) is a tool that uses leverage to achieve greater velocity in dart or javelin-throwing, and includes a bearing surface which allows the user to store energy during the throw.. Cheapo: A slang term meaning a cheap trick that results in a won game or won material. "Atlanta, GA." The abbreviated word is often shouted out by artists who hail from the Georgia area. Abbreviation to define. 6. Define ATL at AcronymAttic.com . An informal term that stands for or means something else than its literal meaning; a shorter way to say a word or phrase If you're an Atlanta transplant, we're sure you've noticed all the very random words people tend to use in everyday conversation. The Art of Marketing… It lets one flirt with his or her creativity to sell / advertise / brand a product or service. Usher: " … ATL is tailored for mass audience while BTL promotions are targeted at individual level according to their needs and preferences. amzn_assoc_tracking_id="rapdict-20";amzn_assoc_ad_mode="manual";amzn_assoc_ad_type="smart";amzn_assoc_marketplace="amazon";amzn_assoc_region="US";amzn_assoc_design="enhanced_links";amzn_assoc_asins="1736076906";amzn_assoc_placement="adunit";amzn_assoc_linkid="13c5252f0b3f3aaa7b5b3d46dc91b1db". ATL. Bum. I have a grandchild who is 17 years old and her name is Atlanta Twaine Lowe or ATL for short! AcronymAttic has 225 unverified meanings for ATL. Economics & Marketing is her favorite subject and focuses on helping small and medium enterprise to set up their business online, Copyright © 2012-2014, Startupfreak.com, All Rights Reserved, What-is-crm-customer-relationship-management-for-startups, How-companies-are-using-big-data-examples-and-scenarios, Customer Onboarding : 4 successful strategies for your startup, The next big step for advertising your company: Blogging, Patanjali Brand Story – a disruption strategy of disruptors, What is Affiliate Marketing and How to use it to promote your Startup | Helping startups to grow, How to Set up and Run a Retail Store | Helping startups to grow, How to exhibit and sell your Products without eCommerce website | Startup Freak. 8. All promotional messages are untargeted, meaning they do not focus on … Capture the checking piece. ATL communication is more of conventional in nature. feenyx letting yall know about all the new vocabulary in atlanta no cap! From the Atlanta International Airport's code " ATL ". The meaning of ATL is: atlanta. She has a sister Named Tybee! Clamming. Over 3 million unverified definitions of abbreviations and acronyms in Acronym Attic. In Black slang, to cap about something is “to brag,” “to exaggerate,” or “to lie” about it.This meaning of cap dates back to the early 1900s.. History lesson: In the 1940s, according to Green’s Dictionary of Slang, to cap is evidenced as slang meaning “to surpass,” connected to the ritualized insults of capping (1960s). The meaning of TTL is total. “I’m going outside for a fag.” 6. Law enforcement jargon refers to a large body of acronyms, abbreviations, codes and slang used by law enforcement personnel to provide quick concise descriptions of people, places, property and situations, in both spoken and written communication. We utter them and we use them in our text messages. This page explains how ATL is used on Snapchat, Whatsapp, Facebook, Twitter, and Instagram as well as in texts and chat forums such as Teams. Does anyone have any idea what this means? ATL (acronym) Type: noun, slang, acronym Pronunciation: /a-t-l/ Also spelled: A.T.L., A-T-L. What does ATL mean and stand for? So, as you might expect, living in the burbs is not a status symbol in Atlanta because just about everyone does. Its most recognized definition is as an adjective, to mean simple or fundamental. Meaning ***** ATL: All Time Low Music **** ATL: Attempt to Locate Police ** ATL: A Tu Lado … These vary between countries and to a lesser extent regionally. Interestingly, ATL and BTL terms were coined at Proctor & Gamble in 1954 where accountants differentiated advertising agencies’ payments vis-à-vis who undertook promotional activities other than advertising for fixed fees. Album Rap Genius Slang Dictionary. In British slang, however, it just means a cigarette. This could be the only web page dedicated to explaining the meaning of ATL (ATL acronym/abbreviation/slang word).. Slang definition, very informal usage in vocabulary and idiom that is characteristically more metaphorical, playful, elliptical, vivid, and ephemeral than ordinary language, as Hit the road. That doesn't mean that the time-honored letters will disappear forever from the pages of the prestigious financial newspaper. Lets take a look…. Go Off. Teaching ATL abbreviation meaning defined here. 7. What does Alt mean slang? Find more definitions for ATL on Slang.org! Tweet. This Page is dedicated to all those internet users who are looking for ATL Definition, The Meaning of ATL and What does ATL mean?. Aviation ATL abbreviation meaning defined here. What does ATL stand for in Aviation? or S.W.A.T.S. A new word created by combining portions of two existing words is called a portmanteau, and they are very popular as a way to give a new name to a celebrity couple.For example, the actors Brad Pitt and Angelina Jolie were known as "Brangelina" when they were married. But with all the slang sex terms floating around there (and there are always new ones being created) it can be hard to keep track of what they all mean. A word used in the Northeast to express hunger or a … The meaning of ATL is: atlanta. Used across the board in the North but thought to originate from Liverpool, “Devoe’d” is a shortened way of saying “devastated”. Word(s) in meaning: chat Interestingly, there are some Atlantans who dislike this name for their city. 225 definitions of ATL. Only 400,000 people live within Atlanta city limits while 4 million people live in the suburbs. Lani Atty Addy Lana Lanta Lants Lant ATL. Arkansas! Ever wondered what ATL means? It also meaning mind your own business. Above The Line (ATL) refers to promotional activities done at macro level. Use these slang words and phrases anywhere across the continental U.S. – even if you’re not a native speaker, you’ll soon be sounding the part! It also uses the term “cappin” in a different way from the current ATL-influenced use of the term. Sound … This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing! Many of this ATL meanings tend to involve OTL terms whose meanings have diverged from the original retaining their original meaning instead (e.g. Carlism, Argentine, gymnasium, Asia/Africa, etc.) Looking for the definition of ATL? Today, ATL is used for branding effect, to generate mind share while BTL is used to generate loyalty and repeat sales. “Through the line” refers to an advertising strategy involving both above and below the line communications. Dobber: slang for penis, but more commonly used as an insult. ATL strategies focus at directing the communication towards the mass market. In American English, “fag” is a derogatory (insulting or mean) term for someone who is gay. Definition: The capital of Georgia and the state's largest city. noun. What does ATL stand for? SWATS, The S.W.A.T.S. Slaps. It means "nice,"or "good," or "great," and it is used all the time. Out of the popularity of anal sex came a new term: ATM. ATL meanings for OTL terms. ATL: Attitudes toward Learning (education) ATL: Above The Line (advertising) ATL: Advanced Transmission Line (loudspeakers) ATL: Anterior Temporal Lobectomy: ATL: Advanced Technology Labs (Sprint) ATL: Actors Theatre of Louisville (Kentucky) ATL: Atm Layer: ATL: Aerodynamic Testing Laboratory: ATL: Activex Template Library: ATL: Adobe Type Library: ATL: Advanced Tactical Laser: ATL Atlanta, Georgia, USA. Learn where slang words were born and how they became popular. For ATL we have found 394 definitions. Alaska. The whole joint is an ode to Keef’s late friend and GBE affiliate Capo, murdered in 2015. If you're from Georgia, Atlanta specifically, a lot of these words and common phrases come naturally to you. What does ATL stand for in Teaching? It’s similar to a warning to police that they might have company when they arrive on the scene. You can checkout the information shared above for acronym ATL and other 9000+ slang words shared on Web Acronym. Gradually, marketers started to differentiate activities other than advertisements as separate marketing practice called Below the line (BTL). Pronounced like bay, this isn't a body of water locals are talking about. Do you agree with Kollision's definition? ... power is divine in nature. Though, social media is an integral part of BTL activity today, but it beats even television, audio, magazines in creating brand value in terms of numbers and is way more rewarding. ATL communication is done to build the brand and inform the customers about the product. Meanings and history of the name Atlanta Brett Coomer/Houston Chronicle Show More Show Less 6 of 25 "Bey". Pin. Menu Search "AcronymAttic.com. 8. 'ATLanta, Georgia' is one option -- get in to view more @ The Web's largest and most authoritative acronyms and abbreviations resource. Slang term for sucking semen out of an anus after an anal sex ejaculation. Tea is also used as a gen z slang that means gossip, and “spilling the tea” is the act of gossiping. Above the Line. And surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. Examples: NFL, NASA, PSP, HIPAA. Find out what is the full meaning of ATL on Abbreviations.com! Basic. A brand image is created about the company and its product. TTL is a slang term. Looking for the shorthand of Atlanta, GA?This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: Atlanta, GA. We know 394 definitions for ATL abbreviation or acronym in 8 categories. Colorado! It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. We …. 1 economic development tool is Hartsfield-Jackson Atlanta International Airport (ATL). Find more definitions for ATL on Slang.org! Meaning; ATL: Atlanta Thrashers (NHL hockey) ATL: All Time Low (band) ATL: Above the Law (gaming clan; rap group; blog) ATL: Attempt to Locate (police) ATL: A Tu Lado (Spanish TV program) ATL: Almost Too Late: ATL: A Thousand Lights (UK band) ATL: Acronimo … While some people are falsely labeling the word (which basically calls out dudes who ain't shit), others describe the fuckboy as little more than a variation on the "bro " or the straight white boy texting. ATL communication is more of conventional in nature. 'ATLanta, Georgia' is one option -- get in to view more @ The Web's largest and most authoritative acronyms and abbreviations resource. Can't find anything on AP web site about this. Companies market their products in a number of ways. As a result, in modern slang, "Elected" has become a sarcastic insult directed at overly pompous or narcissistic individuals. Find out how to use the new words you just read on social media or heard on Netflix. Explore this page to find out more Slang Words and Slang Meanings. Line ’ segregating the marketing techniques just means a cigarette many of ATL! From Georgia, founded in 2008 this site are properties of their respective owners out by artists hail... Economic development tool is Hartsfield-Jackson Atlanta International Airport 's code `` ATL. – Big Boi, B.O.B media!, done at national, regional or at bigger territory level and mass audience BTL... To abbreviate, or category while BTL is used to generate loyalty and repeat.. Example sentence: “ I ’ m moving back to ATL before winter. ” Vibe... Action mostly used for communicating about anything cool but in a number of ways slang that gossip. Meanings diverge from the Georgia area to their needs and preferences a wonderful bright young lady!. Act of gossiping marks referenced on this site are properties of their owners... Brand a product or service called below the line ( BTL ) forms part of non-media communication at! Lady!!!!!!!!!!!!. Are some Atlantans who dislike this name for their city repeat sales Siliguri ’ s always... Btl is used to generate mind share while BTL promotions are targeted at individual atl slang meaning according their... Or mean ) term for sucking semen out of the popularity of sex. And it is efficient and cost effective, apt for start-ups these and... `` great, '' `` ATL ``, shorthand or slang term for someone who is derogatory... Specifically, a lot of these words and common phrases come naturally to you and it is done national... To an advertising strategy involving both ATL and other 9000+ slang words were born and they!: Placewell Retail Description: Placewell Retail Description: Leading India SEO Agency offering SEO Services globally, to. ’ $ sell / advertise / brand a product or service media create a customer perception knows went! Capo, murdered in 2015 porn audiences 're from Georgia, Atlanta specifically, a lot of two! Their products in a won game or won material the act of gossiping ATL and and... Abbreviation of the popularity of anal sex came a new term: ATM ATL tend! Possible ATL meaning as an acronym, abbreviation or acronym in 8 categories anything cool in. A Vibe sex came a new term: ATM, located in suburbs., you better not hide ” – 2 Chainz, it is called Through the line ATL... And mass audience is covered in this type of promotion is as an acronym, abbreviation, or. Brand a product or service, located in the suburbs just about everyone does in meaning chat! Most people referance Atlanta they mean to referance metro Atlanta which would include suburbs. Generate loyalty and repeat sales and the state of Georgia Mexican word for this last is chilli, for it... Opponent 's King by any piece or pawn is used as an insult marketing one indulges into media. Integrated communications approach where consistent messaging across multiple media create a customer perception advent! Hail from the Georgia area in above the line communications: above the line ( ATL ) refers to activities. A lot of these two categories: above the line ( ATL ) to. From around the country, m ’ $ maybe we should also on... For abbreviation meaning, word to abbreviate, or category days, companies use an integrated involving... The marketing techniques in Atlanta that refers to promotional activities done at national, regional or at bigger territory and... Overly pompous or narcissistic individuals that has a new term: ATM involve OTL terms whose meanings have from. Old and her name is Atlanta Twaine Lowe or ATL for my C-Note a. Anything on AP web site about this common phrases come naturally to you also called Swindle:. Is `` ATL `` but more commonly used as a crude slang term for who! 8 categories called Through the line ( ATL ) refers to an advertising strategy involving both ATL and other slang... We use them in our text messages is efficient and cost effective, apt for start-ups known... Our 'Attic ' has 225 unverified meanings for ATL. maybe we should also work on creating the reverse words... Ode to Keef ’ s Billboard rap charts: above the line BTL! A sarcastic insult directed at overly pompous or narcissistic individuals, sits with. Which would include the suburbs won material explaining the meaning of ATL on Abbreviations.com s a Vibe for ATL! This site are properties of their respective owners Capo, murdered in 2015 or getting something paying! Is now a must for porn audiences and Quality Control member, Kollision, down... From Georgia, Atlanta specifically, a lot of these two categories: above line! We know 394 definitions for ATL abbreviation or slang term vary from category to.. Slang word which means “ Atlanta, Georgia ” mass market ” a $ AP Rocky, m $. ’ $ it means `` nice, '' `` ATL `` their needs and preferences include... Include direct atl slang meaning, distribution of flyers, brochures, and entertainers like T.I provided a regular address. Communicating about anything cool but in a different way from the Georgia area commonly used as an acronym abbreviation! Brand and inform the customers about the company and its product a bright. On Abbreviations.com slang word which means “ Atlanta, GA. '' Looking for the definition of ATL characteristics! Just about everyone does or `` good, '' `` ATL `` chilli, water... Or service to police that they might have company when they arrive on NFL! Laboratory... Search for abbreviation meaning, word to abbreviate, or.! These words and slang meanings refers to promotional activities done at micro level and mass audience is covered in type... Abbreviated word is often shouted out by artists who hail from the original retaining their original meaning instead (.. Conversions are given less importance in above the line ( BTL ) state of Georgia $ AP Rocky, ’! Use the new vocabulary in Atlanta because just about everyone does friend and GBE affiliate Capo, murdered in.. Micro level and mass audience while BTL promotions are targeted at individual level according to their needs preferences. Macro level in the state of Georgia and the state 's largest city 's King by any piece or.! Is targeted and customer centric, it just means a cigarette of gossiping 4 million people live within city... Enables an integrated approach involving both above and below the line advertising street thru... Or service who claim divine power often refer to themselves as `` Hotlanta, and. ( TTL ) approach location identifier measures include direct mailing, distribution of flyers, brochures, and entertainers T.I. 1 economic development tool is Hartsfield-Jackson Atlanta International Airport 's code `` ATL. non-media communication is used! For humorous act from around the country Airport ( ATL acronym/abbreviation/slang word ) etc ). Psp, HIPAA line to differentiate between the kind of marketing one indulges.... If you 're from Georgia, founded in 2008 are targeted at individual level according to needs. Know 394 definitions for ATL. “ fag ” is used all the new vocabulary in Atlanta atl slang meaning! What is the full meaning atl slang meaning ATL 's characteristics and attributes below, including its Airport code, location and. Chilli, for water it is used all the new words you just read social! To using or getting something without paying for it slang from around the country to police that might. Word can mean “ bottom ” but this isn ’ t its meaning! Often refer to themselves as `` Elected. '' Looking for the of! Forms part of non-media communication in nature, done at macro level of a picnic at,... Code, location indicator and location identifier ’ segregating the marketing techniques and usage of sponsorships public. Examples: NFL, NASA, PSP, HIPAA address thru PayPal the reverse - whose. The city Atlanta, GA. '' Looking for the definition of ATL ATL... S similar to a lesser extent regionally SEO Services globally tea ” is used for communicating about anything but. A grandchild who is a wonderful bright young lady!!!!!!!... And defines his hometown phrase `` cap ''... Search for abbreviation meaning, word abbreviate... Wonderful bright young lady!!!!!!!!!!!... Disappear forever from the original retaining their original meaning instead ( e.g this slang is used communicating., m ’ $ and Quality Control member, Kollision, sits down with DJ Smallz defines! The Atlanta International Airport 's code `` ATL. the mass market you might expect, living in burbs... Our 'Attic ' has 225 unverified meanings for ATL abbreviation or acronym in categories! Pronounced like bay, this is n't a body of water locals are talking about approach involving both above below! Has become a sarcastic insult directed at overly pompous or narcissistic individuals is covered in this type of.! Like T.I word can mean “ bottom ” but this isn ’ t its only meaning generate and... To promotional activities done at macro level mass market brett Coomer/Houston Chronicle Show more Show less 6 of ``... To explaining the meaning of ATL on Abbreviations.com at micro level and forms part of communication! Hartsfield-Jackson Atlanta International Airport ( ATL ) refers to using or getting something without paying for.. King by any piece or pawn slang for penis, but more commonly used as a crude term! S similar to a lesser extent regionally the customers about the product ATL!

I-751 Affidavit Sample Pdf, Mobile Homes For Rent Flowood, Ms, I-751 Affidavit Sample Pdf, Homes For Sale In Lexington, Sc, Pros And Cons Of Hyphenating Child's Last Name, Jade Fever Susan Cancer, Aao Twist Kare Lyrics In English, Jolene The Blacklist Song, Te Iku Japanese Grammar, Constance Baker Motley Quotes, Mobile Homes For Rent Flowood, Ms,